The company also continued to promote its athletic originals, its Chuck Taylor and Jack Purcell shoes. Converse continued to struggle throughout 1998, at which point it moved to reduce its heavy reliance on its basketball category and to institute other footwear categories, such as men's and women's athletic originals and action sports. Web site: http:…, https://www.encyclopedia.com/books/politics-and-business-magazines/converse-inc-0, https://www.encyclopedia.com/books/politics-and-business-magazines/converse-inc. Facing the growing pressure of foreign imports, Converse moved to develop its export business to international markets. Finally, we can read about how these great companies came about with Company Histories.. In another 1993 award-winning campaign for the new AeroJam shoe, the agency again played off Larry Johnson's 'grandmama' theme. We’ve been part of local history ever since. The origins of Converse Inc. date back to 1908, when Marquis M. Converse founded the Converse Rubber Company in Malden, Massachusetts with a capital investment of $250,000. Its instantly recognizable designs have long been a part of fashionable wardrobes the world over. After Kaufman's untimely death a year later, his successor, Albert Wechsler, operated the company for the Kaufman estate until 1933, when a depressed economy and reduced profits prompted yet another change in command. Ever since Chuck Taylor served as its first player endorser, Converse has continued to promote its footwear through high-profile sports celebrities and athletes. Find Classic Chuck, Chuck 70, One Star, Jack Purcell & More. Bankruptcy. Toll Free: (800) 788-2208 That agreement later caused legal conflicts, as USA Basketball team members including Michael Jordan held contracts with competing shoe companies such as Nike. Continue reading the main story ... DR. G.M. Mr Converse was quick to latch onto the potential of the rapidly growing rubber shoe industry after having worked at the local Beacon Falls Rubber Shoe store. Converse was founded in 1908 by Marquis Mills Converse as the Converse Rubber Shoe Company. Looking to regain momentum in 1996, Converse hired Glenn N. Rupp, former head of Wilson Sporting Goods Co., to replace Gib Ford, who retired as chief executive in that year. By 1983, Converse stock was available on the NASDAQ national market. By the mid-1980s, Converse running shoes had become a popular item. Skip to content Skip to site index. ver…, Freud uses the term innervation throughout his work, both with and without reference to hysterical conversion. He started his own firm after Beacon was absorbed by U.S. Rubber, and, within a year of its founding, the Converse Rubber Company had integrated 350 employees into a full-production team in a new plant. The Converse Rubber Shoe Company was opened in 1908. Its competitions included the European Championship Club Cup Final and the European Championship for both men and women. All rights reserved. In early 1998, Converse cut more jobs and changed its marketing strategy, instituting its new 'Stay true' campaign, designed to appeal to 12- to 18-year-old athletes and featuring younger players at the start of their careers. Initially, the Converse Rubber Shoe Company produced rubber based sneakers for … The Converse shoes are very different from the rest of shoes that … Converse All Star sneakers were first released in 1917, and basketball star Charles “Chuck" Taylor became a Converse shoe salesman in 1921. In 2015, Converse global headquarters moved to the North End as part of the revitalization of historic Lovejoy Wharf. We find it in its physiological and an…, 132 Fairgrounds Road Massachusetts had the highest population of Converse families in 1840. Telephone: (401) 789-5735 After providing protective footwear, special-purpose boots, parkas, and other equipment for the American Armed Services during World War II, the Stones concentrated on rapid growth in a civilian market. Most online reference entries and articles do not have page numbers. When Johnson won the NBA's most valuable player award, Converse created a 30-second highlight piece of his best moves in the NBA tournament filmed in slow motion to the accompaniment of 'Amazing Grace.' 31. the features of Converse shoes. The Beginnings of a Full-Line Athletic Shoe Operation in the 1980s, Converse also faced competition from other domestic shoe companies. Nike was previously known as Blue Ribbon Sports (RBS) founded in 1964 by Phil Knight and Bill Bowerman. Diversification into the Apparel Business in 1995. Converse started making an early basketball shoe in 1917 and redesigned it in 1922, when Chuck Taylorasked the company to create a better shoe with more support and flexibility. By the 1960s the company had captured about 70 to 80 percent of the basketball shoe market, but the shoe declined in popularity during the 1970s, when more and more basketball players wore other brands of shoes. It had lost the majority of its market share to Reebok and Nike. It also purchased Apex One Inc., a designer and marketer of sports-related footwear and apparel that also made products under license with professional sports teams, leagues, and institutions of higher education. Converse brand lines were further expanded with the 1961 acquisition of the Tyer Rubber Company and the 1964 acquisition of the Hodgman brand of sporting goods equipment. The Converse Rubber Shoe Company was created by Marquis Mills Converse in Malden, Massachusetts. 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